We know that nonprofits can learn from for-profits, especially when it comes to marketing. But infomercials? Really? Click to see how PG Calc can help you warm up your marketing
Okay, I’ll admit it. A big part of my love for marketing is a love of design. The connection between the two holds a lesson for planned giving marketing. Look at the two examples at left and below.
In talking with a client about launching a legacy society, I remarked that having an annual event is wonderful, but stewardship is more than that. I was trying to describe how one "instills" stewardship. In my experience it seems that stewardship is a natural extension of the development officer's personality.
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry The best-designed products, like Apple’s iPad and the Swiss army knife, are deceptively simple. Yet to arrive at the iPad interface, years of planning, development, and rejected designs contributed. For the user, it’s unfussy and easy-to-use, but there’s a lot more going on under the hood than meets the eye.
I am a big proponent of David Allen’s Getting Things Done (GTD) approach to life. I have been following its precepts for more than a decade. At times, I feel like I could teach a seminar on his work-life management system! That’s why the idea of talking to one of the experts at GTD about a small problem I was having seemed absurd. Why use a consultant on a topic where I already know the answers? I discovered that in fact, talking to an expert about a matter in which I was already proficient was worthwhile both in time and money. Here’s why: What can experts provide?