Donor Surveys Show You Care

Organizations send donor surveys for many different reasons. Often, they are used to fill some holes in your database, for stewardship, or for lead generation. These are all good reasons, but I’ve got an even better one: Send a donor survey to show you care about your supporters, just as much as they care about your mission.

Ah, For Those Lazy, Hazy Days Of Summer!

We’re at that point in the year when the kids are finally out of school, the fiscal year has ended for many, and we’re all more than halfway through the calendar year. The weather is finally nice, we’re taking our summer vacations, and in general, we’re starting to enjoy a slightly less hectic pace of living. But truth be told, summers aren’t as quiet as they used to be. Families don’t just pack up and head “down the shore” or “down the Cape” for the entire months of July and August. Colleges and even many primary and secondary schools now begin the “fall” sessions in the middle of August – or even earlier. And no one ever really disconnects and gets away from it all anymore, because we have our cell phones and our tablets and all of our 21st century accoutrements with us at all times.