PG Calc Blog

The latest on planned giving from PG Calc.
Read our posts for comments on the latest topics and issues in planned giving. We hope you find our posts timely and interesting, and we hope you'll share your perspective with us!

6 Strategies to Avoid in Planned Giving Marketing

Marketing is an increasingly important activity for gift planners, yet also one that can waste precious time and money.  It is imperative that a gift planner be strategic and analytical, continually paying attention to what’s working, what’s not, and why. Here are some examples of ways that might appeal to your time-saving sensibilities, but will expose you to inefficiency in the long-run.