PG Calc Blog

The latest on planned giving from PG Calc.
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6 Strategies to Avoid in Planned Giving Marketing

Marketing is an increasingly important activity for gift planners, yet also one that can waste precious time and money.  It is imperative that a gift planner be strategic and analytical, continually paying attention to what’s working, what’s not, and why. Here are some examples of ways that might appeal to your time-saving sensibilities, but will expose you to inefficiency in the long-run.