PG Calc Blog

The latest on planned giving from PG Calc.
Read our posts for comments on the latest topics and issues in planned giving. We hope you find our posts timely and interesting, and we hope you'll share your perspective with us!
Andrew Palmer
Author: Andrew Palmer

Andrew Palmer is Director of Marketing Services at PG Calc.

The Key Ingredient to Email Marketing Success

The Key Ingredient to Email Marketing Success

It’s no secret why marketers in the for-profit and non-profit worlds continue to invest in email. It can be your most cost-effective touch point with your target audience. And that audience is only growing. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. So does that mean it’s time to increase your email blasts?  No, quite the opposite. It might just mean you need to send fewer.

The Secret Sauce of Our Marketing Services Websites

The Secret Sauce of Our Marketing Services Websites

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry  The best-designed products, like Apple’s iPad and the Swiss army knife, are deceptively simple. Yet to arrive at the iPad interface, years of planning, development, and rejected designs contributed. For the user, it’s unfussy and easy-to-use, but there’s a lot more going on under the hood than meets the eye.