PG Calc Blog

The latest on planned giving from PG Calc.
Read our posts for comments on the latest topics and issues in planned giving. We hope you find our posts timely and interesting, and we hope you'll share your perspective with us!

Click to submit a topic for a PG Calc blog post
Andrew Palmer
Author: Andrew Palmer

Andrew Palmer is Director of Marketing Services at PG Calc.

The Most Important Marketing Trend for 2020: Your Donor

The Most Important Marketing Trend for 2020: Your Donor

As we approach the end of the year, it’s a great time to look ahead and anticipate the next big marketing trend for 2020. Technology continues to advance at a rapid pace, so of course, you might think next year’s big marketing trend would focus on new technology. You’d be wrong. While the use of technology in data-driven marketing will certainly continue to be important in 2020, your overarching focus should be on people. Specifically, spending time improving your donors’ digital experiences.

New Rates? What Should I do?

On November 22, 2019, the American Council on Gift Annuities (ACGA) announced new suggested maximum gift annuity rates to replace the rates that became effective on July 1, 2018. The new rates will apply to gift annuities established on or after January 1, 2020, although you may use the new rates immediately. These new rates are moderately lower than the ones they replace; you can read our complete analysis of the new rates here.

The Key Ingredient to Email Marketing Success

The Key Ingredient to Email Marketing Success

It’s no secret why marketers in the for-profit and non-profit worlds continue to invest in email. It can be your most cost-effective touch point with your target audience. And that audience is only growing. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. So does that mean it’s time to increase your email blasts?  No, quite the opposite. It might just mean you need to send fewer.

The Secret Sauce of Our Marketing Services Websites

The Secret Sauce of Our Marketing Services Websites

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry  The best-designed products, like Apple’s iPad and the Swiss army knife, are deceptively simple. Yet to arrive at the iPad interface, years of planning, development, and rejected designs contributed. For the user, it’s unfussy and easy-to-use, but there’s a lot more going on under the hood than meets the eye.