PG Calc Blog

The latest on planned giving from PG Calc.
Read our posts for comments on the latest topics and issues in planned giving. We hope you find our posts timely and interesting, and we hope you'll share your perspective with us!

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Using Buttons to Strengthen your Calls-to-Action

Many of you are probably making use of email to drive traffic to your organization’s website. Driving traffic to your website is a smart idea, no matter what you’d like to motivate your prospect to do – read a success story, opt-in to continue to learn more about life income gifts to your organization, or even use your planned gift calculator to model a planned gift.