PG Calc Blog

The latest on planned giving from PG Calc.
Read our posts for comments on the latest topics and issues in planned giving. We hope you find our posts timely and interesting, and we hope you'll share your perspective with us!

Are Your Marketing Efforts Working?

Are Your Marketing Efforts Working?

How do you evaluate your marketing program? Well, it depends. There are many things to consider, and because there is no “right” way, it's not as straightforward as you might think. One characteristic to consider is the age of your program. Is it in its beginning stages, is it a mature program around for decades, or is it somewhere in between? The age and size of your planned giving program is a material factor when you measure and evaluate the results of your planned giving marketing.

Imitation Is the Greatest Form of Flattery

Imitation Is the Greatest Form of Flattery

They say imitation is the greatest form of flattery. I believe it was Pablo Picasso who said, “Good artists copy, great artists steal.” Many other writers and composers have been quoted saying something similar. Great ideas are never born, they are just reinvented. This is true of most things, and marketing, especially for planned giving, is no exception. As soon as someone discovers a “new idea,” there is no reason not to imitate it to see if it will produce the desired results.

Advisor Marketing? No, Advisor Stewardship

Advisor Marketing? No, Advisor Stewardship

In the planned giving community, there is considerable controversy about how much time (and money) should be spent “marketing” to financial advisors. When working with our clients, we often ask about strategies they have found to be effective when working with and marketing to advisors.  Here are a few simple guidelines we have developed to help ensure that investing time with advisors produces the desired results:

It's Time for Gift Planning to Jump on the Bandwagon

It's Time for Gift Planning to Jump on the Bandwagon

We talk about target marketing, about segmenting a list so that you can create messaging that is specific to each segment of your audience. Unfortunately, gift planners rarely segment their lists. This is partially because planned giving mailings tend to be small in comparison to broader appeals, such as for annual gifts. Further, segmentation is not only more time-consuming for the person involved, but also can be more costly. So, what to do?

Deja Vu

Deja Vu

Sometimes an idea is so good, it’s worth reminding our readers. A few weeks ago, Greg Warner of MarketSmart published a blog post related to internal telemarketing programs. For those of you who didn’t read it, the post is short and worth your time. For those of you who did read it, did you add this to your list of marketing ideas?

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