PG Calc Blog

The latest on planned giving from PG Calc.
Read our posts for comments on the latest topics and issues in planned giving. We hope you find our posts timely and interesting, and we hope you'll share your perspective with us!

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The Most Important Marketing Trend for 2020: Your Donor

The Most Important Marketing Trend for 2020: Your Donor

As we approach the end of the year, it’s a great time to look ahead and anticipate the next big marketing trend for 2020. Technology continues to advance at a rapid pace, so of course, you might think next year’s big marketing trend would focus on new technology. You’d be wrong. While the use of technology in data-driven marketing will certainly continue to be important in 2020, your overarching focus should be on people. Specifically, spending time improving your donors’ digital experiences.

What Is the Age Range of Your Planned Giving Audience? Two Ends of the Spectrum

What Is the Age Range of Your Planned Giving Audience? Two Ends of the Spectrum

Our clients come in all shapes and sizes, so one might expect their planned giving programs to differ. It’s understandable then, that the age ranges of an organization’s audience for planned giving varies by organization and industry. Generally speaking, we suggest targeting donors between the ages of 45-90. But every once in while we hear something that contests that wisdom.

Please Don't Donate Cash

Please Don't Donate Cash

The new tax law has prompted many articles on a variety of topics. One topic, gifts of non-cash assets, is getting a lot of attention due to the most recent research from Professor Russell James. Professor James’ report, Cash is not King in Fundraising: Results from 1 Million Tax Returns, provides proof of what many fundraisers already know, but often have difficulty communicating or acting on.

Social Media Then and Now

Social Media Then and Now

Eight years ago, I wrote a post discussing the role of social media in planned giving based on an interview with Beth Kanter, a leading expert on the use of social media by non-profits. It’s amazing how much and how little has changed in that time. While social media has taken off for outright giving, it remains primarily a vehicle for engagement and stewardship for planned giving.

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