As she was reviewing the images captured by our camera during a recent vacation, my wife was puzzled to come across the one above. She knew she wasn’t the one who took the photo, so I must have been (and was in fact!) the culprit.
Indeed, even though I largely managed to keep work from intruding on our trip, I couldn’t resist taking a snapshot of a marvelously simple form of planned giving marketing found in a wonderful botanical garden we toured.
True, I might have worded point 4, "you can make endowments to the Garden in your Estate Planning," a little differently. Nevertheless, it certainly accomplishes the objective of acquainting visitors – at minimal cost – with the basic concept that they can support the garden through an estate gift. Hard to say if it has motivated anyone to make an actual gift yet, but I doubt it has discouraged any gifts either.
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