PG Calc Blog

The latest on planned giving from PG Calc.
Read our posts for comments on the latest topics and issues in planned giving. We hope you find our posts timely and interesting, and we hope you'll share your perspective with us!

The Key Ingredient to Email Marketing Success

The Key Ingredient to Email Marketing Success

It’s no secret why marketers in the for-profit and non-profit worlds continue to invest in email. It can be your most cost-effective touch point with your target audience. And that audience is only growing. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. So does that mean it’s time to increase your email blasts?  No, quite the opposite. It might just mean you need to send fewer.