PG Calc Blog

The latest on planned giving from PG Calc.
Read our posts for comments on the latest topics and issues in planned giving. We hope you find our posts timely and interesting, and we hope you'll share your perspective with us!

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Planned Giving Marketing and the Novel Coronavirus

Updated April 6, 2020 The novel coronavirus, or COVID-19, is spreading like wildfire around the globe, unsettling the stock market and causing operational disruptions to industries of every description. High schools and colleges are sending students home for the remainder of the term. Social distancing and self-quarantine are being applied by health officials. Millions of Americans are living in uncertainty and fear of what will come next. So… Is now a good time to send that next direct mail postcard on CGAs or QCDs? Yes!

The Key Ingredient to Email Marketing Success

The Key Ingredient to Email Marketing Success

It’s no secret why marketers in the for-profit and non-profit worlds continue to invest in email. It can be your most cost-effective touch point with your target audience. And that audience is only growing. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. So does that mean it’s time to increase your email blasts?  No, quite the opposite. It might just mean you need to send fewer.