PG Calc Blog

The latest on planned giving from PG Calc.
Read our posts for comments on the latest topics and issues in planned giving. We hope you find our posts timely and interesting, and we hope you'll share your perspective with us!

Charitable Gift Annuity Marketing Survey Findings - Resources, Policies and Patterns

Charitable Gift Annuity Marketing Survey Findings - Resources, Policies and Patterns

After surveying over 340 organizations on how they market gift annuities, one of the most exciting things we learned was that most organizations saw an  increase in gift annuity donors in the past two years. Whether credit goes to the upturn of the economy, to donors feeling more financially secure (these two facts are related, of course), or some other factor or factors, gift annuity programs are growing again after witnessing a major slump from 2008 to 2011. In this blog post, we dive further into the results from the survey and investigate some of the factors that may have contributed to the increase in the number of new donors.

Marketing Your Gift Annuity Program

Marketing Your Gift Annuity Program

Without a doubt, one of the questions our consulting clients have asked us most often the past couple of years has been, “How can I improve the results of my gift annuity program?” There has been much discussion in the planned giving community on this topic. Professor Russell James’s recent research has added greatly to the discourse by highlighting the importance of word choice and phrasing in planned giving marketing messages. It’s exciting to have his academic research available to help us shape how we spread the word about planned giving.

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