PG Calc Blog

The latest on planned giving from PG Calc.
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Marketing Your Gift Annuity Program

Marketing Your Gift Annuity Program

Without a doubt, one of the questions our consulting clients have asked us most often the past couple of years has been, “How can I improve the results of my gift annuity program?” There has been much discussion in the planned giving community on this topic. Professor Russell James’s recent research has added greatly to the discourse by highlighting the importance of word choice and phrasing in planned giving marketing messages. It’s exciting to have his academic research available to help us shape how we spread the word about planned giving.

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