Sometimes an idea is so good, it’s worth reminding our readers. A few weeks ago, Greg Warner of MarketSmart published a blog post related to internal telemarketing programs. For those of you who didn’t read it, the post is short and worth your time. For those of you who did read it, did you add this to your list of marketing ideas?
On December 30 of last year, National Public Radio aired a segment on All Things Considered with the headline, “Charitable Giving Sees Big Bump In 2016.” Among the indications noted by reporter Pam Fessler that 2016 would be a good year for fundraising, $168 million was donated nationwide on Giving Tuesday, a 44% increase over the previous year.
Do you need a reason to reach out to your legacy society members? Would you like to move the cultivation process forward with your top planned giving prospects? Here’s a fairly simple way to accomplish both – focus groups. While it helps to have some knowledge or experience in running a focus group, it is not a requirement and should not prevent you from conducting one. It’s a smart way to get thoughts on your planned giving marketing, whether about a new direction or the effectiveness of your current marketing program.
When it comes to administering planned gifts, many charities seek outside help. Why? Because a well administered planned giving program means happy donors. The Gift Administration team here at PG Calc provides our customers with the highest quality service and the peace of mind that comes with knowing their donors' needs will be met.
Recently the United States Post Office made a decision to change the classification that was referred to as “standard mail” to "marketing mail." This is a topic of some concern among nonprofits because anything that was referred to as direct-mail that was marked with the word "standard" will now read "marketing." The current thinking is that more recipients will throw out the mail because of the change in labeling.