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Andrew Palmer

Andrew Palmer is Director of Marketing Services at PG Calc.

Recent Posts

The Simplest Way to Improve Conversions

Posted by Andrew Palmer on July 15, 2016

If you were a marketer selling widgets online, part of your job would be to steer potential customers to easy-to-find order buttons that lead to an order form. Each button clicked by a visitor would be a measurable conversion.

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Topics: marketing corner

The Key Ingredient to Email Marketing Success

Posted by Andrew Palmer on May 16, 2016

It’s no secret why marketers in the for-profit and non-profit worlds continue to invest in email. It can be your most cost-effective touch point with your target audience. And that audience is only growing. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. So does that mean it’s time to increase your email blasts? 

No, quite the opposite. It might just mean you need to send fewer.

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Topics: Email, Marketing

The Secret Sauce of Our Marketing Services Websites

Posted by Andrew Palmer on February 28, 2014

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
- Antoine de Saint-Exupéry 

The best-designed products, like Apple’s iPad and the Swiss army knife, are deceptively simple. Yet to arrive at the iPad interface, years of planning, development, and rejected designs contributed. For the user, it’s unfussy and easy-to-use, but there’s a lot more going on under the hood than meets the eye.

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Topics: planned giving marketing, planned giving

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