Where's Your "Why?" - Simple Rule for Planned Giving Marketing

Karen Osborne conducted a webinar for PG Calc on Strategic Storytelling and its role in planned giving marketing in April. Some of you may have attended it, but for those who didn’t here’s something to consider. Citing inspiration from a Simon Sinek TED talk, she stated, “your ‘why’ story has to come before what you do and how you do it. What societal problems are you solving? What impact have past investments made? What do you envision going forward?” It’s easier to tell the “why” story in person, but smart planned giving marketing messages should tell the “why” story as well. Your planned giving communications should include the following:

5 Marketing Lessons Gift Planners Can Learn...from Infomercials

We know that nonprofits can learn from for-profits, especially when it comes to marketing. But infomercials? Really? Click to see howPG Calc can help you warm up your marketing

The Whole is Still Greater than the Sum of its Parts

Okay, I’ll admit it. A big part of my love for marketing is a love of design. The connection between the two holds a lesson for planned giving marketing. Look at the two examples at left and below.

Stewardship is a State of Mind

In talking with a client about launching a legacy society, I remarked that having an annual event is wonderful, but stewardship is more than that. I was trying to describe how one "instills" stewardship. In my experience it seems that stewardship is a natural extension of the development officer's personality.