Planned Giving Insights and Information

5 Marketing Lessons Gift Planners Can Learn...from Infomercials

We know that nonprofits can learn from for-profits, especially when it comes to marketing. But infomercials? Really? Click to see howPG Calc can help you warm up your marketing

The Whole is Still Greater than the Sum of its Parts

Okay, I’ll admit it. A big part of my love for marketing is a love of design. The connection between the two holds a lesson for planned giving marketing. Look at the two examples at left and below.

Stewardship is a State of Mind

In talking with a client about launching a legacy society, I remarked that having an annual event is wonderful, but stewardship is more than that. I was trying to describe how one "instills" stewardship. In my experience it seems that stewardship is a natural extension of the development officer's personality.

That A-ha! Moment - Why Use a Consultant?

I am a big proponent of David Allen’s Getting Things Done (GTD) approach to life. I have been following its precepts for more than a decade. At times, I feel like I could teach a seminar on his work-life management system! That’s why the idea of talking to one of the experts at GTD about a small problem I was having seemed absurd. Why use a consultant on a topic where I already know the answers? I discovered that in fact, talking to an expert about a matter in which I was already proficient was worthwhile both in time and money. Here’s why: What can experts provide?