Planned Giving Insights and Information

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6 Strategies to Avoid in Planned Giving Marketing

Posted by Bill Zook on September 26, 2012

Marketing is an increasingly important activity for gift planners, yet also one that can waste precious time and money.  It is imperative that a gift planner be strategic and analytical, continually paying attention to what’s working, what’s not, and why. Here are some examples of ways that might appeal to your time-saving sensibilities, but will expose you to inefficiency in the long-run.

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Topics: planned giving marketing, strategic planned giving marketing plans, annual planned giving marketing plan

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