PG Calc Blog

The latest on planned giving from PG Calc.
Read our posts for comments on the latest topics and issues in planned giving. We hope you find our posts timely and interesting, and we hope you'll share your perspective with us!

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CARES Act Includes Charitable Giving Incentives

The Coronavirus Aid, Relief, and Economic Security Act, or CARES Act, which the President signed into law on March 27th, provides more than $2 trillion in relief touching nearly every corner of the U.S. economy: large and small businesses, health care providers, non-profits, individual citizens, and on and on. Included in its 880 pages are several provisions of particular interest to gift planners and to fundraisers generally. Let’s go through them. I’ll start with the most dramatic change.

GiftWrap Is GDPR Compliant

GiftWrap Is GDPR Compliant

In our ongoing efforts to ensure the highest level of customer data protection in our GiftWrap application, PG Calc has completed the steps necessary to become compliant with the European Union General Data Protection Regulation (GDPR). The GDPR is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas. GDPR also addresses the protection of users with regard to the processing of personal data and on the free movement of such data.

Planned Giving Marketing and the Novel Coronavirus

The novel coronavirus, or COVID-19, is spreading like wildfire around the globe, unsettling the stock market and causing operational disruptions to industries of every description. High schools and colleges are sending students home for the remainder of the term. Social distancing and self-quarantine are being applied by health officials. Millions of Americans are living in uncertainty and fear of what will come next. So… Is now a good time to send that next direct mail postcard on CGAs or QCDs? Yes!

The Marketing Funnel – An Effective Means to Increase Legacy Society Participation

There is a harsh reality when it comes to raising funds from bequests: Very, very few of a charity’s supporters will leave a bequest to the organization. This includes loyal annual fund donors, donors with the greatest capacity, committed volunteers, and even board members. Most will just not do it! What is a gift officer to do who has metrics to meet for new legacy society participation? The answer is to be cultivating “the right donors.” And just how does a gift officer determine who are “the right donors?”

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