How to Improve Your Marketing Through Photos

Once in a while an article comes along that is so relevant to our work that it’s a wonder why more organizations aren’t already doing what the article prescribes.

Just recently I asked our readers what marketing topics would be of interest to them and someone replied with, “What’s the best use of imagery in direct marketing efforts? What are best practices? What photos resonate?”  We have just the right response at hand - Ron Pruitt founder of 4agoodcause gives us the answers in this blog, answers that correspond with what PG Calc has been recommending for years.


  1. Real photos, real people
  2. Pull the heartstrings
  3. The power of the face

Read the article and then plan to update your website, soon.