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Using Buttons to Strengthen your Calls-to-Action

Posted by Allison Snow on February 10, 2012

Many of you are probably making use of email to drive traffic to your organization’s website. Driving traffic to your website is a smart idea, no matter what you’d like to motivate your prospect to do – read a success story, opt-in to continue to learn more about life income gifts to your organization, or even use your planned gift calculator to model a planned gift.

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Topics: Web buttons, strong calls to action

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