Planned Giving Insights and Information

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Who Says You Need Planned Giving in a Campaign? We do!

Posted by Ann McPherson on May 9, 2012

A campaign is a special event in an organization’s life, so it requires a different way of thinking about planned giving. Contrary to what some believe, there are no data supporting the theory that outright giving will decrease if planned giving is introduced. What the data do show is that only the composition of gifts will change.

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Topics: working with development colleagues, capital campaigns, integrated fundraising

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